On her Wednesday blog post, The Trainwreck, Kristine Kathryn Rusch laid out her vision for just how bad COVID will get for traditional publishing and the next steps she recommends for authors working with that business model. Her prognosis is fairly dire: traditional publishing is in grave danger, and likely won’t really understand how grave for months after the pandemic is over. It’s also touched with a longstanding, negative around agents and traditional publishing practices that runs through Rusch’s non-fiction work. Not necessarily a reason to avoid reading it, but something to be aware of before you go in and maybe treat this is as a useful data point rather than a gospel advice for what to do next. I don’t know that I see quite the level of gloom that Rusch does for traditional publishing, but I do see an awful lot of bad coming down the pipe. More importantly, I see a space where lots of business assumptions will end up being questioned and new stuff will be tried. Which is half the reason I find myself writing things like the scratchpad series about publishing and comics, trying to pull apart my own assumptions about publishing, and figure

There is this meme that pops up on Facebook from time to time. It usually runs something like this: Authors do not earn a lot of money, really. If you’d like to help your favourite author, post a review on Amazon. Given enough reviews on Amazon, MAGIC THINGS WILL START TO HAPPEN IN THE AMAZON ALGORITHM. And every time I see it, I cringe a little. Don’t get me wrong – I like reviews. I would like more reviews of my work out there. But the focus here isn’t necessarily on reviews, it’s on manipulating the Amazon algorithms. The numbers change, as do the MAGIC THING, but the gist remains the same: get 50 reviews, and the book will start appearing in the recommendation algorithm; get 20 reviews, and you’ll be included in the “others like this book footer.” Amazon reviews = good things for your favourite book. I am not against Amazon. They are exceptionally good at what they do, and their recommendation algorithm is fucking awesome at predicting my reading taste. Amazon has their shit together, in the retail space. But part of that relies upon them being right. They’re like Google, in that their cache and market dominance

A general frustration I’m having with self-publishing/indy publishing circles right now Indies are, by and large, a business-to-business endeavour that primarily exist to provide ebooks to distributors and retailers who then sell them to the customer. Many of those distributors and retailers give an extraordinary level of control to the authors around pricing and promotion, convincing them they’re actually business-to-consumer. It’s become a foundational assumption in the rhetoric around indie publishing, even if it’s not true. So many people’s frustrations stem from this misunderstanding once they’re past the initial learning curve. The idea that you adjust some part of your product to make it appealing *to the business that actually sells it* is frequently met with all kids of denial, particularly when the suggestion involves increasing your prices beyond the just-barely-making-a-profit baseline. Indie authors have been trained to focus on the customer above all else, and have stuck to the strategy that undercutting traditional publishing’s prices is the only viable path to success. Frequently, the argument seems to be, “readers won’t pay that” or “I don’t want to pay that for a book”, despite the fact that traditional publishing has made it clear readers will pay decent money for a