Playing it Smart and Calm
One question I keep coming back to right now is “what does it mean to approach the pandemic in a calm way, as an artist? How do we play it smart?” Because calm is going to be a valuable commodity for the next few months, as writers and artists of every stripe pivot and adapt. Everyone seemed to launch sales at the start of the pandemic, a knee jerk response to try and stimulate interest in the face of everyone getting hit with financial anxiety at the same time. But sales are a tactic, not a strategy, and they’ll only last so long. Especially when the sales are pitched as “the ass has just dropped out of our industry, so support us if you want this all to continue,” which is largely speaking to a) your existing fans who, b) want you to continue, and c) are likely to be motivated by a discounted price. The really interesting responses to
